7 Custom HubSpot Features That Transformed Our Clients’ Marketing

Modern marketing can’t happen without the right tools. More importantly, though, is how these tools are used. HubSpot is the one that is full of features that provide all the necessary tools for the marketing, sales, and service teams. Nevertheless, it wasn’t only the use of HubSpot but the customization that led to the marketing efforts being truly transformed for a good number of our clients.

Every business has its own needs, customers, and objectives. What we did as a HubSpot development company was not merely rely on an off-the-shelf solution. We aimed to reinforce and augment our clients’ processes inside HubSpot by customizing the software according to their needs. This, in turn, had a tremendous effect on their productivity. In this article, we will learn how we have used seven exclusive HubSpot features in order to help them get better leads, increase their Customer base, and work more effectively.

1. Smarter Lead Scoring That Matches Real Buyer Behavior

Lead overload is a big problem among most of our clients. They kept receiving a lot of leads. However, the salespeople didn’t have a clear idea of whom to follow up with. The lead scoring systems of the traditional type used to be very simple or built on the basis of wrong metrics.

Thus, we developed personalized lead scoring strategies as part of our HubSpot development services that mirrored the actual behavior of buyers. In contrast to the approaches of only qualifying leads by email open rates and link clicks, we established more exhaustive criteria. For instance, we assigned high scores to activities like selecting product brochures, reading pricing pages, or registering for a demo. All of these indicated a deeper level of interest. We, by using negative actions, such as inactivity or unsubscribe, also modified the scores.

For one client, this made their sales reps utilize more of their time on high-value leads. Therefore, they received a rate of conversion from lead to customer that was higher by over 30% in just a couple of months. A side-effect of this action is that their sales force did not waste time chasing after cold leads.

2. Personalized Content That Matches the User’s Journey

HubSpot is incredibly effective in its smart content display that adjusts the material based on the consumer. By creating in-depth user journeys for our clients, we were able to enhance the feature even more than before.

For instance, if it were the first time a user landed on their website, he or she would be presented with helpful blogs or videos to get to know the brand. When these same people come back, they could be exposed to other kinds of messages, such as test results, examples of this product, or special offers. We, as part of our HubSpot development services, also optimized call-to-action buttons and product recommendations by considering the user’s field or past history.

This level of personalization was responsible for each visit being more related to content. It resulted in the people taking more action, and the number of bounces decreased significantly. A particular e-commerce brand experienced a 50% rise in click-through rates simply because of using different homepage banners matched to the preferences of user segments by our HubSpot development company.

3. Custom Dashboards That Show the Full Picture

Even though HubSpot provides default reports, a lot of our customers needed custom dashboards tailored to their objectives and KPIs. Some of them were interested in the results of the content, while the others were eager to observe lead sources or funnel performance. Quite a few of them were overwhelmed with scattered data.

We generated tailor-made dashboards that combined all these relevant items. We assisted clients in keeping a check on website traffic, email performance, lead status, deal progress, and even campaign ROI, all in one place. We also included custom properties and filters in our HubSpot development services so that they would be able to look at the performance by region, product, or sales team.

One B2B client has informed us that this is the first time they have realistically been going through their data to make a decision. The client had reports earlier, but did not have clarity, and now they do.

4. Workflow Automations That Save Hours Every Week

Lots of businesses spend unnecessary time on tasks that can easily be automated away. Here is an example of a client among our clients, who were doing follow-up emails, lead reassignment, and deal stage updates all manually. The work was taking away valuable time every week.

Thanks to HubSpot’s automation features, a series of automatic workflows was created to handle these redundant tasks. Whenever a form was filled out by a user, the email series would be activated. The leads were divided among the two reps based on where they lived or the product they were interested in. In a scenario where a prospect does not connect for some days, it would either ping or alert the team members that they had to follow up.

Automation of this sort saved time and also resulted in fewer human errors, a quicker follow-up, and a more uniform treatment of leads. In fact, the sales teams were quite excited about it since they were then able to concentrate on the business of closing the deal rather than the management of the admin work. You can also hire HubSpot developer from our end to avail similar services for your company.

5. Organizing Content for SEO Success

Many clients had great blog strategies but were not ranking high in search engines. It was not the quality of the content that was the problem, it was the structure. The blogs were fragmented and did not have the coherence that search engines could recognize.

Our solution to this problem was we build SEO topic clusters utilizing HubSpot’s content strategy tool. With the topic pillar set as the central article, we grouped related posts and ensured that internal linking was uniform. The whole process simplified the algorithms, and thus the site got more traffic.

Within a short time period, our customer got a 60% rise in organic traffic. The significant thing was that they began to get a high position on the search engines for the keywords they were not able to rank before with the help of our HubSpot development company.

6. Seamless Integrations for a Unified System

A good number of our clients are employing more than one platform: Salesforce for CRM, Shopify for e-commerce, Zoom for webinars, etc. However, unless there is the right integration, vital customer data will remain in silos and will not be available for everyone.

With our help, clients have been able to sync different platforms with HubSpot by creating custom integrations and APIs. Such as orders from Shopify, attendance data from Zoom, and deal stages from Salesforce, everything was connected to Hubspot. Furthermore, we have set up workflows enabling that data to be transformed into activities. For example, after a person attended a webinar, they were sent a follow-up email automatically. Also, when a person made a purchase, it resulted in a thank-you email being sent and cross-selling product suggestions being implemented.

As a result, marketing became more intelligent and much more flexible. Besides, all the team members on the sales-to-service side got the idea of the customer’s whole situation, and actually made the dialogues more personal and impact-oriented.

7. Intelligent Chatbots That Guide Visitors

For one of our clients, the issue was not with getting more visitors to their website; it was actually that they needed more leads. People who visited their website had many questions, but they did not use contact forms or book a meeting with the company. Consequently, a chatbot tailored to the client’s needs was constructed with the help of HubSpot’s Conversations feature.

The bot started the conversation by not just saying “Hi” but by asking relevant questions to find out if the lead was qualified. According to their replies, it either served as some useful materials or recommended further action. In the case of qualified leads, it also scheduled an appointment with a sales representative immediately.

The chatbot was available around the clock, and its role was not only to pop up but also to give some assistance. Very quickly, the number of potential customers was much higher. On top of that, the conversations with buyers were of high quality, and the customers were more loyal and eager to pay with the help of our HubSpot landing page development services.

Conclusion

While it’s true that HubSpot is a robust application, it will not be beneficial if it isn’t custom-tailored to your business. Besides, each company has its unique features. So, we support the idea that one-size-fits-all solutions aren’t the answer. Thanks to the careful adjustments we made to the system as part of our HubSpot development services, our clients were able to benefit from the platform much more.

HubSpot can be transformed into a real engine of growth with such strategic and smart changes in score management, work integration, and content delivery.

If you already use HubSpot and believe that you have only made minor progress, it may be a good idea to discover different features. If you consider shifting to HubSpot, realize that it is much more than a tool. It is a scalable platform that fits the growing needs, especially when it is personalized to your needs. Do you want to get more insights into this HubSpot customization offer for your business? Hire HubSpot developer from our end or talk to us for a custom proposal.