Strategies for Growing Your Mobile App Audience

With digitization, various mobile apps have been introduced in the market. From banking to shopping, e-learning, and communicating with people, these apps have become a high source of digital interaction. It is estimated that during the current year, the number of mobile users has extensively increased. 91.40% of mobile app users are operating android and complex iOS mobile apps to track their daily routine tasks. Moreover, different mobile apps impact businesses by driving corporate growth, developing customer relationship management, and tracking quick and efficient payment facilitation. 

Employing business apps increase brand awareness and help companies get a competitive advantage over their competitors. Companies can streamline their business processes including inventory management, scheduling tasks, and enhancing the productivity of the workforce. Marketing mobile apps allow business to showcase their unique business ideas to create marketing campaigns and advertisements that promote the brand on digital marketing platforms.

 Integrating social media into an app helps businesses improve user engagement. The app allows users to share their experiences, achievements, and progress on social media. Consequently, it helps create a sense of community and strengthen users’ interaction with the app.

The latest tech advancements in mobile apps have helped users access a wide range of services and information from their smartphones and other mobile devices. Employing these apps has brought flexibility and convenience to the doorstep. For instance, augmented reality (AR) apps integrate AR and VR technologies that allow customers to experience a virtual world. Consequently, the app brings an immersive and interactive environment to the app users.  Cloud integration in Mobile apps allows companies to secure their data. The users can store their data and get easy access to their data from any device and place.

Mobile apps with AI and Machine Learning capabilities provide valuable data insights into customer behavior, preferences, and trends. Consequently, it helps businesses create a product that satisfies user behavior. In-app messaging enables businesses to have direct communication with users.  It helps strengthen the relationship with customers.

Effective Mobile Marketing Strategies that help Grow More Audience 

Knowing about the mobile app marketing cycle

• Awareness of the brand

It is the initial stage that involves mobile app development services to create building awareness of the brand among prospective customers. To convey clear brand messaging suggests companies get engaged with extensive market research. It helps companies gain knowledge of customers’ needs and changing marketing trends.  The awareness phase involves marketers executing competitive analyses of the brands that are similar to the company’s products.  A detailed comparison allows companies to know the distinctive features of the other brands. Moreover, businesses can find flaws and drawbacks in their brands and can adjust their marketing tactics to improve brand quality.

Consequently, primary and secondary market surveys help companies develop marketing strategies that increase brand awareness in targeted audiences before the product’s launch. for instance, companies can promote their brand by creating a website or a brand landing page. They can increase brand visibility on social media channels by creating striking social media posts, podcasts, YouTube videos, blog posts, and webinars. Companies can attract a wider audience to their website by using SEO mobile app marketing. App store optimization (ASO) brings more leads and conversions to the website.

• Acquisition stage

The next stage involves Enterprise Mobile App Development to create different marketing strategies that motivate users toward the app.   Creative strategies such as using targeted paid ads on various social media websites grab the user’s attention toward the app. Moreover, eye-catching mobile video campaigns strike the audience’s attention. Once the users have installed the app, it leads to higher user engagement and develops a strong connection with the company’s brand.

• Retention

It is the most significant phase of the marketing strategy. For many companies, it is their end goal to sustain the existing users and keep them engaged with the app. Businesses should use In-app messaging.  The content for the mobile app should be concise and engaging for the targeted audience. It could be compelling brand storytelling or brand messages that build brand identity. In-app messages allow businesses to communicate directly with users. They offer support, and guidance on how to install the app.  Significant app knowledge and its benefits improve user experience. Businesses use data and analytics such as A/B Testing andAI and Chatbots that boost customer engagement with the app.

Read Also: What Are The Digital Marketing Trends For 2023 B2B

Analyzing High-level marketing metrics

Marketers use different marketing metrics to monitor, record, and track their progress over time. It keeps them focused on their goals, hones their skills, and help them make informed decision making.  Today, many app companies grow and align their user base by employing different metrics. For instance, businesses use metrics to know the sources from where they can attain the highest ROI. They require marketing metrics to measure their marketing expenses and overall budget distribution to meet marketing goals.

Consequently, companies require to know the total cost that companies use to acquire a paying customer. Cost per acquisition (CPA), a marketing metrics allow businesses to collect marketing expense sheets and sales data to evaluate their marketing campaign cost. The metric divide the campaign cost by the aggregate rate of new customers. Thus, the metrics help companies assess their revenue impact.

Before acquiring new leads, companies are required to measure the cost of the new lead campaign and another marketing spending. The best choice is to use the Lead-to-customer conversion rate. A financial metric analyzes conversion rate and helps companies know to gain lead conversions. Business metrics signify that a larger section of people make purchases after filling out a form, or get motivated toward the brand through the marketing campaign. Conversion allows business to measure their marketing efforts which help generate more leads. The conversion metrics identify how many leads are turned into customers. The valued buyers make more purchases and increase subscriptions, and orders that help companies acquire higher quality leads.

Lifetime Value (LTV) is another important metric that allows companies to know how customers bring long-term value to the business. CLV is based on a pricing model. It calculates the expected revenue a single customer generates over time. The metrics provide essential forecasting data. Such as the aggregate amount a customer spends on purchasing.  Thus, it helps boost the upsells and generate more profit and revenue.

Retention is another significant metric that helps companies measure how much time customers spend on social media sites. Moreover, it calculates the number of users that frequently use Facebook, Twitter, and other channels to promote the brand. Using the metric helps businesses track the engagement time that customers actively spent on social media sites. For instance, they observe Facebook’s engagement score and the number of clicks, likes, shares, and comments that are done by regular customers. Consequently, the metric allows companies to retain their prospective clients and keep track of unengaged subscribers.  Some customers do not stay engaged through emails or social media for long. It might be possible that they lose interest in the company and its brand.

To re-engage them, companies can also use other metrics including open rates, click-through rates, and response rates to offer incentives and discounts that attract customers to the brand. Moreover, they should keep modifying their marketing strategies such as sending targeted and personalized emails, updating their email preferences, and improving the quality of the company’s brand.

App Store Optimization helps increase app ranking  in search results

ASO is a practical application that helps improve mobile app visibility within app stores comprising Google Play or Apple App Store. Considering the significant elements of the app’s listing including the app’s name, keywords, ratings, and reviews, number of downloads, and app description, ASO increases brand awareness, boosts audience engagement on social media and marketing channels. Consequently, it allows companies to track positive app reviews and company ratings on google. High-quality app reviews help companies generate more traffic to their online app. Many apps are created for iPhone/iPad, Android, and Windows Phone that optimize the app for games. ASO boosts organic app installs and downloads that provide efficient long-term results. The other benefits include lower user acquisition costs,   improved app revenue and conversion rates, and high leads.

Increasing SEO Traffic to the website

Attracting a wider audience to the website implies companies create high-quality content that focuses on targeted audience preferences and choices. The article or blogs should have strong keywords that make the search easier. Therefore, marketers should engage in keyword research. They search the keyword research and phrases that the audience uses for product research. Consequently, it helps businesses to come up with eye-catching keywords, phrases, or topics that are related to the brand. As more customers search the brand using these keywords, it helps increase search engines and bring more traffic to the website.

Search engine experts also aim at improving user experience by creating a user-friendly website. The page layout should be simple and navigated easily. The website should include internal links that provide easy access to each index page. Consequently, the website should be mobile-friendly. The users can reach the websites using different mobile apps.

Paid Advertising for mobile apps

Companies can leverage paid ads for their mobile app. It includes Facebook Ads. Many app users regularly visit the Facebook Ads platform as it attracts a wider audience to the product. Companies can promote the brands on other social media such as Twitter. Brands create striking tweets that show up in people’s feeds. 

The other paid ads comprise App Store Search Ads that companies get from their searches on Apple and Google app stores. Using CPI Ad Platforms allows the business to attract more installs and signups. Another significant paid adv that businesses get is Google Universal App Campaigns that attract an extensive audience that searches for a product on Amazon and other online platforms. Cross-Promotion Networks enable the business to use different apps to promote mobile games.

Calculate the bounce rate on the website 

Analyzing the bounce rate of the website implies businesses divide the total number of one-page visits by the number of entries to the website. Companies can use Google Analytics to find out changes in bounce rate that takes place frequently.  Using this tool will help can track customers’ changing trends and their experience with the brand.

Reviews and Ratings of mobile apps

According to a google search, ninety percent of buyers who desire to install a new mobile app look up to the star ratings of the app. They consider the app that has high rating and encouraging app reviews. An app having high ratings indicates that the app has consistently met the audience’s expectations, interests, and influencing their decision power. Thus, an excellent app gain visibility and high ranking in an app store search.

Recap 

The new emerging mobile apps have a significant impact on business. The mobile apps can provide an easy and convenient way for customers to engage with the company brands. The apps offer notifications, alerts, and reminders to customers to make purchases through the app. It helps bring more business prospects and high revenue for the business. Consequently, an outstanding mobile app increases brand awareness and promotes the company’s products and services among a broad audience. It can also help to create a more memorable and engaging user experience. Developing a custom mobile app helps businesses stay relevant in the market. It helps build the company’s credibility on different marketing sites.  Thus, an excellent app offers an engaging, personalized, and convenient user experience.